5 Social Media Tactics to Increase ROI
<img alt="Jpg" src="http://rack.3.mshcdn.com/media/ZgkyMDEzLzA4LzAyL2MzL2pwZy5hOWRiZgpwCXRodW1iCTU3NXgzMjMjCmUJanBn/357b93ea/ea4/jpg.jpg" /><div style="float: right; width: 50px;"><a href="http://twitter.com/share?via=Mashable&text=5+Social+Media+Tactics+to+Increase+ROI&src=http%3A%2F%2Fmashable.com%2F2013%2F08%2F02%2Fsocial-media-increase-roi%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss" style="margin: 10px;"><img alt="Feed-tw" border="0" src="http://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg" /></a><a href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2013%2F08%2F02%2Fsocial-media-increase-roi%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp" style="margin: 10px;"><img alt="Feed-fb" border="0" src="http://rack.1.mshcdn.com/asset
s/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg" /></a></div><p>Social can be one of the most challenging platforms for <a href="/category/brands/?utm_medium=feed&utm_source=rss">brands</a> to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem. But with 52% of U.S. consumers using the web as their primary purchase tool, it's an area brands can't afford to ignore.</p>
<div><p>See also: <a href="http://mashable.com/2013/05/27/social-media-advice-column-5-27/?utm_medium=feed&utm_source=rss" data-crackerjax="#post-slider">Advice for Clueless Brands on Social Media</a></p></div>
<p>Last week the commenting platform <a href="http://mashable.com/2012/12/06/future-of-online-commenting/?utm_medium=feed&utm_source=rss" data-crackerjax="#post-slider">Livefyre</a> hosted an evening chat with a handful of influential analysts, marketers and publishers, sharing thoughts on need-to-know ROI growth tools. It's a formula Forrester Senior Analyst Kim Celestre calls "social depth," a fancy phrase for discovering, exploring and engaging with online consumers, eventually leading those conversations back to brands' websites. <a href="http://mashable.com/2013/08/02/social-media-increase-roi/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Read more...</a></p>More about <a href="/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Advertising</a>, <a href="/category/sony-p
laystation/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Sony Playstation</a>, <a href="/category/social-media-marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Social Media Marketing</a>, <a href="/category/branding/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Branding</a>, and <a href="/category/ugc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Ugc</a>
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s/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg" /></a></div><p>Social can be one of the most challenging platforms for <a href="/category/brands/?utm_medium=feed&utm_source=rss">brands</a> to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem. But with 52% of U.S. consumers using the web as their primary purchase tool, it's an area brands can't afford to ignore.</p>
<div><p>See also: <a href="http://mashable.com/2013/05/27/social-media-advice-column-5-27/?utm_medium=feed&utm_source=rss" data-crackerjax="#post-slider">Advice for Clueless Brands on Social Media</a></p></div>
<p>Last week the commenting platform <a href="http://mashable.com/2012/12/06/future-of-online-commenting/?utm_medium=feed&utm_source=rss" data-crackerjax="#post-slider">Livefyre</a> hosted an evening chat with a handful of influential analysts, marketers and publishers, sharing thoughts on need-to-know ROI growth tools. It's a formula Forrester Senior Analyst Kim Celestre calls "social depth," a fancy phrase for discovering, exploring and engaging with online consumers, eventually leading those conversations back to brands' websites. <a href="http://mashable.com/2013/08/02/social-media-increase-roi/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Read more...</a></p>More about <a href="/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Advertising</a>, <a href="/category/sony-p
laystation/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Sony Playstation</a>, <a href="/category/social-media-marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Social Media Marketing</a>, <a href="/category/branding/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Branding</a>, and <a href="/category/ugc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss">Ugc</a>
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